Simeon Farrar is a London based designer who studied fine art and has been a painter for 10 years before he launched his label of men’s (and then ladies) ready-to-wear in 2004. The prints, originating from his paintings, are punk & underground-look. Recently, it added certain sense of cuteness and romance. All the garments are screen-printed by hand (sometimes dyed & washed before drying, leaving a random unfinished trail). As a result, each piece is a one-off piece.