AVAVAV

Florence-based ready-to-wear label AVAVAV made its fame by presenting a fashion show where models deliberately fall on the runway, as a cult ironic response to the absurdity of the world. Creative director Beate Karlsson shapes the brand’s quirky collections with bold fashion statements based on the availability of excess fabric in local warehouses. The result is an eclectic line of limited-quantity clothing and accessories that are bold, dynamic, and entirely one-of-a-kind. Colorful patterns, asymmetric draping, cut-outs, and ruching all contribute to the label’s distinctly avant-garde aesthetic.

總部位於佛羅倫斯的意大利新銳品牌AVAVAV於時裝週「一摔成名」，模特兒們於T台上故意摔倒以此嘲諷時裝行業的膚淺和對奢侈品的慾望。創意總監Beate Karlsson一直在用她的品牌來發表時尚宣言，自創立之初就踐行環保理念，製作由滯銷面料製成的可持續時裝。 AVAVAV顛覆傳統的設計思路，不拘一格的限量版服裝和配飾，大膽且充滿活力。彩色印花、不對稱垂褶、鏤空等等都彰顯了品牌前衛的審美。